SIMPLE (Simple Intensity Map Producer for Line Emission) generates intensity maps that include observational effects such as noise, anisotropic smoothing, sky subtraction, and masking. Written in Python, it is based on a lognormal simulation of galaxies and random assignment of luminosities to these galaxies and generates mock intensity maps that can be used to study survey systematics and calculate covariance matrices of power spectra. The code is modular, allowing its components to be used independently.